Here's a radical idea: let's leave fifty cell phones in random locations in five North American cities and see what happens. And, just to make sure we know exactly what's going on, let's monitor every finger-track, app access and data breach that the finders attempt to make on the phones. Oh, and by the way, let's make sure that those phones are populated with not just private data, but also "fake" corporate data that's irresistible to curious minds.
That was the game-plan behind Symantec's Project Honeystick, an innovative experiment to uncover what happens when you lose your cell phone and it's picked up by a stranger. Watch the video for the startling results that will make you think twice about how you protect your company's confidential data on mobile devices.
The initiative took place in late 2011, with the results published a few months later. Rather than just relying on a series of predictable power point slides to talk about the project, Symantec TV was commissioned to produce the video for a keynote speech at Mobilecon 2012.
The video was written and conceived by Symantec TV, working closely with our client to ensure the correct messaging. We shot over two days in New York, San Francisco and LA, using local crews shooting on DSLR's.
This video is a great example of how creating a multi-media asset can help communicate your message, as well as position your company as producer of commercial-quality vide. Of course, the video then has legs across multiple media platforms to maximize the investment.
I'm a big fan of using video for these kind of projects. It elevates the perception of your company and provides your viewers with a compelling reason to watch and take in your message. And, with a title as tantalizing as Honeystick, we're hoping to attract a few more viewers to the pot.
