Symantec Data Center Down.  
Drama, action and data centers. 

Just a week before the intrepid Felix Baumgartner set the world skydiving record, falling 24 miles from space, we at Symantec set our own free-fall record when we launched a fully functioning data center off the top of a downtown San Jose office building in the heart California's Silicon Valley. The goal? To show, in the most dramatic way possible, the effectiveness of Symantec's Disaster Recovery products.

Cutting through the clutter is key when we develop our marketing videos, and this all begins in the conceptual stages when we develop out the message and the most effective way to communicate that to our audience. We worked for a several months on this idea, planning the shoot, scouting the perfect location and making sure once it was completed we had an powerful promotional campaign behind  it. This included an exclusive behind the scenes video on the making of "data center down" to keep the momentum going.

For me, this is a prime example of how high-tech companies can leverage dramatic video content to gain awareness for their products. What could have been just another dry communication about disaster recovery became a compelling narrative that captures the attention and keeps you watching.

Welcome to b2bvideobuzz

Welcome.

My name is Dylan H. Jones. I'm the Creative Director for the Digital Marketing Department at Symantec Corp.

Here at Symantec TV we produce, create and broadcast over 100 separate and unique video elements every quarter, from live broadcasts to event videos, product launches to product demos. Today, many other high-tech companies are finding that video content is now the most effective and efficient medium to communicate their message across the web.

I started this blog because I'm passionate about marketing, especially the creation and promotion of digital video assets to connect with consumers, whether it's a small to medium business or a large global enterprise. At the end of the day we create videos to either build awareness for a brand or product or to increase sales; if it doesn't achieve at least one of these goals, then you have a wasted asset which probably cost a lot of time and money to produce.

The goal of this blog is to share some of my experiences and expertise from the 15 years of experience I've had across multiple verticals, including Broadcast TV, retail, place-based media, print radio and digital advertising. I'll share some of the work we do at Symantec for our internal customers as well as link to any interesting 2b2 video content I find as I scan the web for content that inspires me.

Enjoy the blog and please check back often for updates. I will also be adding new blogs to Twitter and Linkedin.