Towards the end of last year the Symantec TV team produced this short video for Norton.
Our goal was to make the message as clear we possibly could, and showcase how Norton Privacy Hopspot product. Because the majority of people have no idea how vulnerable they are when they log onto an unsecured wi-fi network, it was important that we featured early on in the spot how hackers infiltrate and extract personal information.
The video was shot over a day in a local coffee house in Mountain view,with about twenty extras, a small crew and a very limited budget.
It's a great example of how to explain, in just a couple of minutes, a problem most people aren't even aware of and also work in a the product that helps solve the issue. By using a real location, with real people and real "hacking equipment" we added the extra element of realism consumers could relate to.
