Symantec Data Center Down.  
Drama, action and data centers. 

Just a week before the intrepid Felix Baumgartner set the world skydiving record, falling 24 miles from space, we at Symantec set our own free-fall record when we launched a fully functioning data center off the top of a downtown San Jose office building in the heart California's Silicon Valley. The goal? To show, in the most dramatic way possible, the effectiveness of Symantec's Disaster Recovery products.

Cutting through the clutter is key when we develop our marketing videos, and this all begins in the conceptual stages when we develop out the message and the most effective way to communicate that to our audience. We worked for a several months on this idea, planning the shoot, scouting the perfect location and making sure once it was completed we had an powerful promotional campaign behind  it. This included an exclusive behind the scenes video on the making of "data center down" to keep the momentum going.

For me, this is a prime example of how high-tech companies can leverage dramatic video content to gain awareness for their products. What could have been just another dry communication about disaster recovery became a compelling narrative that captures the attention and keeps you watching.