My name is Dylan H. Jones. I'm the Creative Director for the Digital Marketing Department at Symantec Corp.
Here at Symantec TV we produce, create and broadcast over 100 separate and unique video elements every quarter, from live broadcasts to event videos, product launches to product demos. Today, many other high-tech companies are finding that video content is now the most effective and efficient medium to communicate their message across the web.
I started this blog because I'm passionate about marketing, especially the creation and promotion of digital video assets to connect with consumers, whether it's a small to medium business or a large global enterprise. At the end of the day we create videos to either build awareness for a brand or product or to increase sales; if it doesn't achieve at least one of these goals, then you have a wasted asset which probably cost a lot of time and money to produce.
The goal of this blog is to share some of my experiences and expertise from the 15 years of experience I've had across multiple verticals, including Broadcast TV, retail, place-based media, print radio and digital advertising. I'll share some of the work we do at Symantec for our internal customers as well as link to any interesting 2b2 video content I find as I scan the web for content that inspires me.
Enjoy the blog and please check back often for updates. I will also be adding new blogs to Twitter and Linkedin.
Here at Symantec TV we produce, create and broadcast over 100 separate and unique video elements every quarter, from live broadcasts to event videos, product launches to product demos. Today, many other high-tech companies are finding that video content is now the most effective and efficient medium to communicate their message across the web.
I started this blog because I'm passionate about marketing, especially the creation and promotion of digital video assets to connect with consumers, whether it's a small to medium business or a large global enterprise. At the end of the day we create videos to either build awareness for a brand or product or to increase sales; if it doesn't achieve at least one of these goals, then you have a wasted asset which probably cost a lot of time and money to produce.
The goal of this blog is to share some of my experiences and expertise from the 15 years of experience I've had across multiple verticals, including Broadcast TV, retail, place-based media, print radio and digital advertising. I'll share some of the work we do at Symantec for our internal customers as well as link to any interesting 2b2 video content I find as I scan the web for content that inspires me.
Enjoy the blog and please check back often for updates. I will also be adding new blogs to Twitter and Linkedin.
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